$29/mo
Flat. Unlimited responses, AI lead scoring included.
Free plan: also unlimited →
FormHouse — the online form builder that grades your leads. Describe your form in a sentence, AI builds it, and every response arrives scored 0–100. Unlimited responses, free to start.
- 01Describe the form you need — one sentence is enough.
- 02AI builds it. Edit anything, then share the link.
- 03Every response arrives scored 0–100 — best leads on top.
Try it · Describe a form
Type a sentence, get a working form
No blank canvas, no template digging. The AI drafts questions, logic, and copy — you edit anything and publish.
Try it · Score a lead, live
Incoming lead · Quote request
just nowSarah Chen
Edit the message, then score it.
Live AI scoring — the same pipeline your forms get. 3 free runs a day, no signup.
02 · The response tax
Competitors charge you per response. That’s a tax on your own success.
The better your form converts, the more they bill you. FormHouse is flat: every plan — including Free — takes unlimited responses under fair use. You pay for AI horsepower, never for leads arriving.
Prices from vendor pricing pages, checked 20 July 2026. Cheapest tier that accepts 10,000 responses in a month, billed monthly.
The receipt · 10,000 responses / mo
vs Typeform Business: $100/mo stays with you.
03 · Why FormHouse
Built for people who buy leads, not just collect them
AI lead scoring
Every response arrives pre-qualified
Write your rubric in plain English — what a good lead looks like for you. Every submission is scored 0–100 with a rationale before it reaches your inbox, your Slack, or your spreadsheet.
- Score + plain-English rationale on every submission
- Included on every plan — 50 scores/mo free, not an enterprise add-on
- Pipes into email, Slack, webhooks, and Google Sheets automatically
Lead score
92 / 100“Decision-maker, budget confirmed, 2-week timeline. Route to sales.”
Scored by your rubric, not a black box
Payments
Take deposits inside the form, keep 100% of it
Booking fees, deposits, order forms — checkout happens inside the form with PayPal, and FormHouse takes no cut. The response tax stops at payments too.
- Fixed amounts or calculated quotes from answers
- 0% platform fee on every plan, free included
- Refund-friendly: money never touches our account
Booking deposit
£150.00
Anti-spam
Unlimited responses, zero junk
Unlimited only works if the flood stays clean. Four layers of bot protection run on every form, on every plan — no CAPTCHA puzzles for real people.
- Cloudflare Turnstile + honeypot + time-trap + per-IP rate limits
- Bots get a silent fake-success — they never learn they were caught
- Optional one-response-per-person control per form
Last 3 attempts
Turnstile + honeypot + time-trap — on every plan, free included
04 · Start from a real form
Templates that are actual forms, not pictures of forms
05 · Pricing
Simple, flat pricing
No response tax, ever.
Free
Unlimited responses, forever. No response tax.
- Unlimited responses (fair use)
- 10 AI generations / mo
- 50 AI-scored leads / mo
- Anti-spam on every tier
- 1 language / form
Pro
For lead-gen operators who want the moat.
- Everything in Free
- 300 AI generations / mo
- 3,000 AI-scored leads / mo
- Unlimited team seats
- Remove FormHouse badge
- Cloudflare custom domain setup
- 50+ language translation
Agency
Client workspaces, white-label, volume.
- Everything in Pro
- 1,000 AI generations / mo
- 15,000 AI-scored leads / mo
- 10 client workspaces
- 10 Cloudflare custom domains
- White-label
06 · The spec sheet
Everything included. No feature paywalls.
EU-hosted
Data residency on our own EU infrastructure.
Encrypted
TLS in transit, encrypted at rest.
No AI training on your data
Your form content never trains models.
14-day free trial
No charge until the trial ends.
FAQ
Frequently asked
Do you really never cap responses?
Correct — every tier is unlimited under a fair-use policy. We’d rather you succeed than pay us more for it.
How does the AI scoring work?
After someone submits, we run the answers through an AI rubric you control and attach a score plus a plain-English summary to the lead.
What happens after my 3 free AI generations?
Sign up for a free account to keep generating and to save your forms — the account is free, only heavy usage is metered.
Can I remove the FormHouse badge?
Yes, on Pro and Agency. Free keeps a small badge, which also helps us trace abusive forms.
Do you support payments in a form?
Yes — PayPal is supported at launch for deposits, bookings, or full payments, with 0% platform fee.
Is my respondents’ data private?
Yes. EU hosting, encryption in transit and at rest, no AI training on your data, and GDPR tooling built in.
Can I send submissions to Google Sheets or Zapier?
Yes. Connect FormHouse to Zapier (6,000+ apps including Google Sheets, Slack, HubSpot) using an API key from Settings. See our step-by-step guide in the Help Center.
Do multiple-choice answers show readable labels in Zapier?
Yes — options like "House" and "Condo" appear as readable text, not internal codes. Everything is human-readable in whatever app you send data to.
Stop reading every lead. Read the good ones.
Describe your form and see it live — scored inbox included — in under a minute.
Generate my form — freeNo card required · Unlimited responses on every plan